Janine Brady

Janine Brady

Managing Director, Communications at Schmidt Futures
New York, 美国

概要

I'm Janine Brady, currently serving as the Managing Director of Communications at Schmidt Futures. In this role, I'm responsible for leading our internal and external communication strategies and their execution, ensuring our organization's messages resonate effectively.

Before joining Schmidt Futures, I led the earned media strategy and execution at Edelman, managing campaigns for a diverse array of clients including PepsiCo, the Robin Hood Foundation, TIME’S UP NOW, AT&T, Virgin Hyperloop, and Unilever. Among my notable projects was the launch of a new ice cream truck jingle with RZA for Good Humor, aimed at replacing an older jingle with racist undertones. This campaign was not only nominated for two 2021 PRWeek Awards but also won the 2021 SABRE Award, a Gold Cannes Lion, and a Webby for Best Use of Earned Media.

My career at Edelman was preceded by a pivotal role at Dini von Mueffling Communications, where I managed media relations and client strategy for all accounts, including groundbreaking work with Sandy Hook Promise (SHP). Together with SHP, I helped develop campaigns that aim to prevent gun-related deaths, such as "Back-to-School Essentials." This particular campaign won an Emmy in 2020 for the best commercial, four Webbys, a Gold Cannes Lion, and was named the Best Viral Campaign of 2020 by PRWeek.

My journey began on the breaking news desk at CNN, followed by roles as a reporter and producer for NBC Nightly News and MSNBC's Hardball with Chris Matthews. Later, I transitioned to corporate communications, spearheading NBCUniversal's digital content and social media efforts. During this time, I also served as an on-air correspondent. My leadership in content production for NBCUniversal's corporate website led to it being voted the best website of 2016 by PR World.

Positions

Managing Director, Communications
Schmidt Futures
美国
July 2021 - Present (2年8个月)
Vice President, Earned Media, Corporate and Public Affairs
New York, 美国
November 2019 - July 2021 (1年8个月)
Vice President, Earned Media, Corporate and Public Affairs Jul 2020 - Jul 2021
Vice President, Corporate and Public Affairs Nov 2019 - Jul 2020

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