标题 | Volts by Volvo |
Brief | A survey by Volvo Cars Belgium revealed a striking fact: 56% of electric drivers don’t know if the electricity they use is green. So what’s the point of driving electric if your electricity isn’t green? Volts by Volvo was the answer. It's a green energy contract for your home, enabling you to drive clean by charging green. Volvo suddenly became an energy provider as well as a car maker. Green energy expert Eneco served as consultant on the project. |
广告公司 | FamousGrey |
广告战役 | Volts by Volvo |
广告主 | Volvo |
品牌 | Volvo Volts |
Posted | 11月 2019 |
行业领域 | 汽车 |
剧情简介 | A survey conducted by Volvo Cars Belgium, revealed a striking insight: 56% of electric drivers don’t know if the electricity they use is green. 24% even admits using grey energy. But what’s the point of driving electric, if your electricity isn’t green?Volts by Volvo was the answer to this paradox of electric driving. Volts by Volvo is a green energy contract for your home, enabling you to drive clean by charging green. As a result of this strategic choice and new product, Volvo suddenly went from being a car manufacturer to being an energy provider.Volts by Volvo was developed in close collaboration with green energy expert Eneco, served as our consultant and helped us with legal conditions of the energy contracts. |
媒体类别 | 案例研究 |
执行创意总监 | Peter Ampe |
执行创意总监 | Jonathan Detavernier |
创意团队 | Marc Richard Vander Heyden |
创意团队 | Diederik Jeangout |
Experience Director | Maarten Breda |
Strategist | Maarten Van Daele |
Brand Leader | Barbara Van Huis |
项目经理 | Matthias Roose |
Business Director | Joachim François |
PR manager | Laure Vandeghinste |
PR manager | Déborah de Klerck |
Business Director | Carola Michiels |
Developer | Arno van Biesen |
数字项目经理 | Kurt Van Nieuwenhove |
Web designer | Greg Ellinger |