Laure Vandeghinste
Senior PR Manager at FamousGrey, Groot-Bijgaarden
Gent, 比利时
标题Volts by Volvo
BriefA survey by Volvo Cars Belgium revealed a striking fact: 56% of electric drivers don’t know if the electricity they use is green. So what’s the point of driving electric if your electricity isn’t green? Volts by Volvo was the answer. It's a green energy contract for your home, enabling you to drive clean by charging green. Volvo suddenly became an energy provider as well as a car maker. Green energy expert Eneco served as consultant on the project.
广告公司
广告战役 Volts by Volvo
广告主 Volvo
品牌 Volvo Volts
Posted11月 2019
行业领域 汽车
剧情简介 A survey conducted by Volvo Cars Belgium, revealed a striking insight: 56% of electric drivers don’t know if the electricity they use is green. 24% even admits using grey energy. But what’s the point of driving electric, if your electricity isn’t green?Volts by Volvo was the answer to this paradox of electric driving. Volts by Volvo is a green energy contract for your home, enabling you to drive clean by charging green. As a result of this strategic choice and new product, Volvo suddenly went from being a car manufacturer to being an energy provider.Volts by Volvo was developed in close collaboration with green energy expert Eneco, served as our consultant and helped us with legal conditions of the energy contracts.
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