|Brief||SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental.|
|广告公司||No Fixed Address|
|剧情简介||The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world.|
|VFX & Color||Alter Ego|
|Editorial Offline||Rooster Post Production|
|Agency||No Fixed Address|
|PR manager||Erin Banting|
|制作公司||WDI MEDIA Inc.|
|Director / Producer||Will Dempster|
|Junior Editor||Shane Preston|
|Color Assist||Jonah Venneri|
|VFX Artist||Hali Gale|
|VFX Producer||Spencer Butt|
|Sound Designer||Didier Tovel|
|XM Producer||Nicole St. Jean|
|XM Supervisor||Damian Wright|
I’m an international creative who spent the last decade building...
Heads of 4Creative 2012 - Now Fallon/London 2006 - 2012 TBWA/Lond...
Creative conceptualist, humanist, protagonist, strategist. Insigh...
Advertising, Creative Strategy, Copywriting