| 标题 | SickKids Airbnb |
| Brief | SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental. |
| 广告公司 | No Fixed Address |
| 广告战役 | SickKids Airbnb |
| 广告主 | SickKids Foundation |
| 品牌 | SickKids Foundation |
| Posted | 11月 2019 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world. |
| 媒体类别 | Ambient |
| Editorial Offline | Rooster Post Production |
| VFX & Color | Alter Ego |
| Agency | No Fixed Address |
| 首席创意官 | Dave Federico |
| 首席创意官 | Josh Budd |
| 联合创意总监 | James Leake |
| 文案 | Dylan Wagman |
| 美术指导 | Luan Pirola |
| PR manager | Erin Banting |
| PR | Mackenzie Biddie |
| PR | Jessica Hoffeldt |
| PR | Nicki Wong |
| 媒介公司 | OMD Toronto |
| 制作公司 | WDI MEDIA Inc. |
| Director / Producer | Will Dempster |
| 摄影指导 | Christian Bielz |
| 技术总监 | Nick Marinelli |
| 剪辑师 | Colin Murdock |
| Junior Editor | Shane Preston |
| 制片 | Alanna Homuth |
| Colorist | Eric Whipp |
| Color Assist | Jonah Venneri |
| VFX Artist | Hali Gale |
| VFX Producer | Spencer Butt |
| 音效制作 | SNDWRX |
| Sound Designer | Didier Tovel |
| XM House | WXM |
| XM Producer | Nicole St. Jean |
| XM Supervisor | Damian Wright |