概要
Hello there, I'm Clement, a senior art director in the advertising world, juggling experiences from both France and Canada, working on campaigns that range from local to global.
My educational journey didn't kick off with a focus on design; it was more about strategy. That's why when I dive into creating a new campaign, I'm all about digging into insights and data. Back when I was a youngster, one of my bosses dropped a gem on me, saying, "the best idea is the one that serves the brand." That line stuck with me and is pretty much my motto now.
These days, I find real satisfaction in helping brands grow, especially in times when they can make a big impact on our day-to-day lives. When I'm not deep into work, catch me in a cinema or theater, or underwater blowing bubbles. Life's a mix of creativity and exploration!
语言
- 法文 - Native
- 英文 - Pro
Sector Experience
My Work
SEE ALL WORKFocusing on Roger and Fido as part of Theo
I had the chance to work on social media, retail, TV and full campaign ideas.
- Ideation on pro-active work
- Ideation and crafting on DOP (Data Overage Protection campaign) on a national level
- Ideation and crafting on Fido new arrival's program, featured in Pearson Airport - Toronto
- Ideation and crafting on Rogers Wrapped In Red program for Quebec.
- Ideation and crafting on AOS (Always On Social) for Fido.
- Studio briefs and follow up
I had the chance to work on social media, retail, TV and full campaign ideas.
- Ideation on pro-active work
- Ideation and crafting on DOP (Data Overage Protection campaign) on a national level
- Ideation and crafting on Fido new arrival's program, featured in Pearson Airport - Toronto
- Ideation and crafting on Rogers Wrapped In Red program for Quebec.
- Ideation and crafting on AOS (Always On Social) for Fido.
- Studio briefs and follow up
Art Director
Freelance
加拿大
September 2020 - February 2021 (5个月)
Following arrival in Canada right before the burst of the pandemic in March I was lucky to find jobs as a freelance for two clients 6 month after my arrival.
Contract art director with UHN:
- Art director and ideation for several project for Princess Margaret Cancer Foundation
- Art director and first draft illustrator for "The Weekend to conquer cancer"
- CRM art director for UHN Newsletter
Contract art director, photographer, and photo-editor for FutureProof.
- Art direction and intentional mood board and PPM for Gilmore Contracting / Photographer and photo-editor.
- Photo-editor, product photographer and lifestyle photographer for "TheOnly", a facemask provider in the USA.
Contract art director with UHN:
- Art director and ideation for several project for Princess Margaret Cancer Foundation
- Art director and first draft illustrator for "The Weekend to conquer cancer"
- CRM art director for UHN Newsletter
Contract art director, photographer, and photo-editor for FutureProof.
- Art direction and intentional mood board and PPM for Gilmore Contracting / Photographer and photo-editor.
- Photo-editor, product photographer and lifestyle photographer for "TheOnly", a facemask provider in the USA.
- Diabeloop : Print, Social Media and Production
- St Yorres : Digital and Production
- ADP : B2B Concept
- La Halle : Social Media, day to day work including ideation and production
- Peugeot Motorcycle : Magazine and retail leaflet
- St Yorres : Digital and Production
- ADP : B2B Concept
- La Halle : Social Media, day to day work including ideation and production
- Peugeot Motorcycle : Magazine and retail leaflet
- Concept and production. Social Media for FDJ (French Lottery)
- Answering RFPs
- Briefing, following and managing interns and freelancers.
- FDJ : SoMe going and production - strategy
- Amsterdam : Social Media / strategy and content
- Elle & Vire / Petit Bateau : Two RFPs win
- Answering RFPs
- Briefing, following and managing interns and freelancers.
- FDJ : SoMe going and production - strategy
- Amsterdam : Social Media / strategy and content
- Elle & Vire / Petit Bateau : Two RFPs win
Art Director
Freelance
法国
June 2017 - January 2018 (7个月)
- TBWA Paris\DAN : Michelin (SoMe going and production) McDonald’s : (SoMe going and production)
- Dare.win (now Media.Monk): Netflix Digital concept for “Fary is the new black”
- Steve : La Halle Social Media going and photo editing
- FamousGrey : Marseille Airport 360 concept (pitch won)
- Dare.win (now Media.Monk): Netflix Digital concept for “Fary is the new black”
- Steve : La Halle Social Media going and photo editing
- FamousGrey : Marseille Airport 360 concept (pitch won)
- Content creator
- Answering pitch
- Concept/production/post-production for André S/S18
- Answering pitch
- Concept/production/post-production for André S/S18
- Klorane : Print & post-production
- Avene : Print & post-production
- Netflix : Pitch “The unbreakable cheatcode”
- Avene : Print & post-production
- Netflix : Pitch “The unbreakable cheatcode”
Assistant art director - Intern
Magic Bridge
法国
March 2014 - September 2014 (6个月)
- **Armani Beauty**:
- Collaborated with the marketing team to conceptualize and design advertising materials, both for print and digital campaigns.
- Assisted in the creation of visual layouts for promotional materials, ensuring consistency with the brand's aesthetic and messaging.
- Contributed to brainstorming sessions, presenting innovative ideas to elevate the brand's image in beauty segments.
- **Armani Fragrance**:
- Played a role in developing visual concepts for new product launches, ensuring they resonated with the target audience.
- Participated in photoshoots, working closely with photographers and stylists to achieve desired visuals for marketing campaigns.
- Provided design support for in-store displays, enhancing brand visibility and customer engagement.
- **Armani Privé**:
- Worked on luxury campaigns, focusing on the upscale and exclusive nature of the Privé line.
- Assisted in design ideation for exclusive events and product launches, ensuring a premium look and feel.
- Helped curate content for social media campaigns, aligning visuals with the brand's luxury positioning.
- **Roger & Gallet**:
- Engaged in the design process for both digital and print ad campaigns, bringing fresh perspectives to traditional layouts.
- Supported the creation of point-of-sale displays, enhancing product visibility and consumer engagement.
- Contributed to team discussions, proposing design improvements and innovative solutions to enhance brand presence in retail spaces.
- Collaborated with the marketing team to conceptualize and design advertising materials, both for print and digital campaigns.
- Assisted in the creation of visual layouts for promotional materials, ensuring consistency with the brand's aesthetic and messaging.
- Contributed to brainstorming sessions, presenting innovative ideas to elevate the brand's image in beauty segments.
- **Armani Fragrance**:
- Played a role in developing visual concepts for new product launches, ensuring they resonated with the target audience.
- Participated in photoshoots, working closely with photographers and stylists to achieve desired visuals for marketing campaigns.
- Provided design support for in-store displays, enhancing brand visibility and customer engagement.
- **Armani Privé**:
- Worked on luxury campaigns, focusing on the upscale and exclusive nature of the Privé line.
- Assisted in design ideation for exclusive events and product launches, ensuring a premium look and feel.
- Helped curate content for social media campaigns, aligning visuals with the brand's luxury positioning.
- **Roger & Gallet**:
- Engaged in the design process for both digital and print ad campaigns, bringing fresh perspectives to traditional layouts.
- Supported the creation of point-of-sale displays, enhancing product visibility and consumer engagement.
- Contributed to team discussions, proposing design improvements and innovative solutions to enhance brand presence in retail spaces.
