标题 | Draw Ketchup 2 |
广告公司 | Rethink Communications Inc. |
广告战役 | Draw Ketchup |
广告主 | H.J. Heinz |
品牌 | Heinz |
Posted | 11月 2022 |
行业领域 | 蛋黄酱,番茄酱,芥末 |
剧情简介 | For most people, Heinz is synonymous with ketchup. When they think of ketchup, they think of Heinz. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As the world took for granted that Heinz was the definitive ketchup, we sought to use the iconic status of Heinz to re-ignite an emotional connection with the brand and bolster consumer loyalty. |
媒体类别 | 平面 |
首席创意官 | Aaron Starkman |
执行创意总监 | Mike Dubrick |
联合创意总监 | Zachary Bautista |
美术指导 | Zachary Bautista |
联合创意总监 | Geoff Baillie |
文案 | Geoff Baillie |
设计师 | Jaclyn McConnell |
Chief Strategy Officer | Sean McDonald |
Strategy Director | Julian Morgan |
制作公司制片 | Alex Butt |
Production Coordinator | Spencer J. Houghton |
Print Producer | Narine Artinian |
制作公司 | R+D Productions |