| 标题 | Heinz La Tomatina Ketchup |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | Heinz La Tomatina Ketchup |
| 广告主 | Kraft Heinz |
| 品牌 | Heinz |
| Posted | 11月 2022 |
| 行业领域 | 蛋黄酱，番茄酱，芥末 |
| 剧情简介 | In 2021, La Tomatina festival was cancelled for the second year in a row because of COVID-19, devastating local farmers who rely on income from the festival.We bought tomatoes from local farmers and turned those tomatoes into Heinz Ketchup. We updated the label on the classic glass Heinz ketchup bottle, replacing the iconic tomato hanging from a vine with a splattered tomato, and naming it ‘Heinz Tomatina’. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Aaron Starkman |
| 执行创意总监 | Mike Dubrick |
| 创意总监 | Natasha Michalowska |
| 美术指导 | Natasha Michalowska |
| 联合创意总监 | Zachary Bautista |
| 美术指导 | Zachary Bautista |
| 联合创意总监 | Geoff Baillie |
| 文案 | Geoff Baillie |
| 美术指导 | Mwangi Gatheca |
| 文案 | Pranav Sabharwal |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Julian Morgan |
| 制作公司制片 | A.j. Merrick |
| Studio Artist | Brad Kumar |
| 剪辑师 | Allain Elliot |
| 客户总监 | Karlee Bedford |
| 客户经理 | Allie Kennedy |
| 摄影师 | Rob Fiocca |
| PR Agency | Marco BBN |
| PR Agency | Equity Communications |
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