Vinicius Santos
Marketing Director at Sanofi Medley Farmaceutica
标题The Greatest Carnival Without Pain
广告公司
广告战役 The Greatest Carnival Without Pain
广告主 Sanofi Medley Farmaceutica
品牌 Dorflex
首次发布日期 2019
行业领域 非处方药
哲学 Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party.
Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese).
媒体类别 户外广告
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Marketing Director
Marketing Director
Marketing Director
Marketing Director
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