标题 | The Greatest Carnival Without Pain |
广告公司 | Publicis Brasil Comunicação |
广告战役 | The Greatest Carnival Without Pain |
广告主 | Sanofi Medley Farmaceutica |
品牌 | Dorflex |
首次发布日期 | 2019 |
行业领域 | 非处方药 |
哲学 | Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party. Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese). |
媒体类别 | 户外广告 |
长度 | |
Marketing Director | Vinicius Santos |
Marketing Director | Fernanda Pincherle |
Marketing Director | Bruno Oliveira |
Marketing Director | Andre Rodrigues |
Marketing Director | Gabriella Nogueira |
Marketing Director | João Santana |
媒介企划 | Viviana Maurman |
媒介企划 | Erica Capellano |
媒介企划 | Flavia Pinho |
媒介企划 | Pedro Moreale |
媒介企划 | Patrick Monteagudo |
媒介企划 | Guilherme Mota |
PR Agency | Espalhe MSL |
PR Executive | Cláudia Cecília |
PR Executive | Adriana Cardoso |
PR Executive | Aline Marques |
PR Executive | Gabriel Grunewald |
PR Executive | Fernanda Monroy |
Agency marketing/ PR | Vivid Brand |
客户主管 | Beatriz Chami |
客户主管 | Guilherme Nogueira |
客户主管 | Rodrigo Crisafulli |
客户总监 | Gabriela Borges |
客户经理 | Beatriz Pedrosa |
Planning Director | Alexandra Varassin |
客户企划 | Diana Santos |
客户企划 | Luciana Colnaghi |
客户企划 | Matheus Funke |
客户企划 | Heitor Konatsu |
客户企划 | Guilherme Camargo |
首席创意官 | Domenico Massareto |
创意总监 | Marie Julie Gerbauld |
创意总监 | Leonardo Giannetti |
文案 | Mauricio Muniz |
文案 | Philippe Lacerda |
美术指导 | Bruno Silva |
广告公司执行制片 | Thiago Rique |
广告公司执行制片 | Mariana Mendes |
广告公司制片 | Daniela Andrade |
广告公司制片 | Nathan Peres |
广告公司制片 | Michele Pavao |
广告公司制片 | Lucas Milian |
广告公司制片 | Gabriela Chineze |
制作公司 | Vivid Brand |