Gabriel Marchi
Strategy Team at Wieden + Kennedy
Portland, 美国
标题Free-fall Parachute Sale
标题 (原始语言)Paraquedas
广告公司
广告战役 Paraquedas
广告主 Elo
品牌 Elo
首次发布日期 2019 / 10
行业领域 信用卡
哲学 Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign.
媒体类别 电视
长度
执行创意总监
执行创意总监
创意总监
创意总监
文案
美术指导
美术指导
广告公司制片
广告公司制片
数字制片
Account Management
Account Management
Account Management
Account Management
Account Management
Planning Team
Planning Team
Planning Team
Strategist
Strategist
Strategist
Strategist
Social Media Strategist
Social Media Strategist
Media Team
Media Team
Media Team
Media Team
Media Team
Approval Client
Approval Client
Approval Client
制作公司
导演
Executive Director
摄影指导
执行制片
Account Production
剪辑师
后期制作
Audio Post Facility
Soundtrack Production
Soundtrack Production
Soundtrack Production

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