| 标题 | Roads That Honk |
| 广告公司 | Leo Burnett India |
| 广告战役 | Roads That Honk |
| 广告主 | HPCL |
| 品牌 | HB Lubricants |
| 首次发布日期 | 2017 |
| 剧情简介 | The Jammu-Srinagar highway in India is one of the world's deadliest roads, with 80% of car accidents occurring on its dangerous hairpin bends. Drivers seldom know what's coming from the other side and often miss the warning signs due to zero visibility, so they take the turns too fast. The challenge was to get them to slow down. The solution was "Roads that Honk." Smart poles with radar technology read the speed of the vehicles and alert drivers to slow down with the sound of a horn. |
| 媒体类别 | 互动 |
| 长度 |