| 标题 | Finish 'Kadın' Integration (Film Case) |
| 广告公司 | Havas Istanbul |
| 广告战役 | Finish 'Kadın' Integration |
| 广告主 | Reckitt Benckiser |
| 品牌 | Finish |
| 首次发布日期 | 2019 / 8 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 哲学 | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Circus |
| 制作公司 | Contentine |
| 制作公司 | DEPOfilm |
| 执行创意总监 | Ergin Binyildiz |
| 创意总监 | Yavuzhan Gel |
| 美术指导 | Hasan Yildirim |
| 美术指导 | Ekrem Ertürk Düzel |
| 美术指导 | Melike Erdemir |
| 文案 | Omer Ceran |
| 客户总监 | Berk Yılmaz |
| 媒介总监 | Didem Demiralp |
| 媒介总监 | Nevin Nebioğlu |
| Strategist | Ayça Çınar |
| 制作 | Ender Sevim |
| 制作 | Melisa Gürkan |
| 导演 | İlkay Kopan |
| 摄影指导 | Andaç Şahan |
| 音乐 | 3K1A |
| 广告公司制片 | Sıla Salgın |
| 后期制作 | İmaj |
| Account Management Team | İrem Pusal |
| Account Management Team | Lyvia Kuyumcuoğlu |
| Media Team | Aylin Aykut |
| Media Team | Tekin Timoçin |
| Media Team | Onur Güner |
| Media Team | Tuğyan Şendil |
| Media Team | Ülkü Şimşek |
| Media Team | Hülya Ekmekçi |
| Media Team | Erdem Yürük |
| Social Media Team | İsmail Postalcıoğlu |
| Social Media Team | Ece Özmet İşsever |
| Social Media Team | Elif Deniz Yalçın |
| Social Media Team | Yıldız Kaya |