概要
I believe in applying strategic marketing rigour to an agency's own marketing activity to build its brand, while supporting sales and growth through targeted activity, relevant content and continuous measurement and optimisation.
I build marketing strategies that foster collaborative relationships with different departments and disciplines to build successful agency brands, raising their profiles and those of their key executives.
Tactics include:
• Messaging strategies
• Agency of the Year
• Media relationships and networking
• Events and conferences
• Sponsorship
• Social Media and online content creation
• Awards
• Thought Leadership strategy
I provide leadership on the development of high level messaging platforms for key individuals and businesses that tie into a wider network or group-led proposition.
I currently work for Merkle Inc, part of Dentsu Aegis Network
I was previously the Marketing Director at MEC UK, part of WPP and the winner of Campaign Media Agency of the Year titles in 2015 and 2016.
I previously led marketing and communications at RAPP UK, across a fully integrated offering comprising Creative, Data, Technology and Media.
Talent you might be interested in
Positions
I applied strategic marketing rigour to the agency's own marketing activity, leading the marketing team to build its brand and build passive stage bias to drive preference at the trigger stage among MEC's consumers
Managed the website, all marketing activity, new biz presentations and responses, and pitches.