标题 | Ransom Note |
广告公司 | CDM Princeton |
广告战役 | Ransom Note |
广告主 | SK Life Science |
品牌 | SK Life Science |
Posted | 8月 2019 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | Despite several new antiepileptic drugs entering the market over the past 2 decades, 1.8 million adults in the United States continue to be held captive by their seizures. To build awareness of the magnitude of uncontrolled epilepsy among healthcare professionals (HCPs), we personified the disease as C. Zure, a serial kidnapper holding all adults with uncontrolled epilepsy hostage. In keeping with the psyche of a madman, the journal ad was designed to resemble a ransom note. Taunting messages in cut letters pulled HCPs into the greater campaign experience by announcing new victims taken, emphasizing the ongoing prevalence of uncontrolled epilepsy. A trailer was also created to introduce HCPs to C. Zure and the bold messaging platform of the campaign. The jarring footage resembled a horror movie and was designed to disrupt HCP thinking and promote a more informed patient-physician dialogue. |
媒体类别 | 平面 |
创意总监 | Brittany Draper |
创意总监 | Gary Scheiner |
创意总监 | Debra Polkes |
美术指导 | Sean Downey |