| 剧情简介 | On August 28, 2022, Instacart, the leading online grocery platform in North America, is launching a new campaign, “The World Is Your Cart, '' featuring award-winning singer and songwriter Lizzo. This new creative platform, with a fresh new look and feel, is a journey from the everyday to the extraordinary. It’s a celebration of the limitless potential we have at our fingertips. Even from a bathtub. Our insight is that carts, inspired by excitement and wonder, say a lot about each person. The campaign showcases a world where every time you add an item to your cart, that item opens up a world of possibilities. Every cart is yours to fill, explore, curate, craft, pack, care, order and have delivered straight to your door. Instacart has endless order options, from chargers to cherries to flowers for your mom. We chose award-winning singer and songwriter Lizzo to star in the film, along with her mom, Sheri. In the film, we dive into what the world looks like in Lizzo’s cart, from a giant spoonful of vegan cherry ice cream to a Takis dust storm. Droga5 partnered with director Sam Brown, who has created award-winning work and music videos for artists such as Jay Z and Adele, to bring this film to life. His collaboration, attention to detail and vision for craft on a very ambitious shoot were exactly what we were looking for, The campaign will launch across broadcast, linear, OLV, DRTV and social. |
| 哲学 | On August 28, 2022, Instacart, the leading online grocery platform in North America, is launching a new campaign, “The World Is Your Cart, '' featuring award-winning singer and songwriter Lizzo. This new creative platform, with a fresh new look and feel, is a journey from the everyday to the extraordinary. It’s a celebration of the limitless potential we have at our fingertips. Even from a bathtub. Our insight is that carts, inspired by excitement and wonder, say a lot about each person. The campaign showcases a world where every time you add an item to your cart, that item opens up a world of possibilities. Every cart is yours to fill, explore, curate, craft, pack, care, order and have delivered straight to your door. Instacart has endless order options, from chargers to cherries to flowers for your mom. |