Maria Lee
Creative Director at Droga5
San Francisco Bay Area, 美国
标题 Bodega Cat
广告公司
广告战役 New York Lottery - Bodega Cat
广告主 New York Lottery
品牌 New York Lottery
首次发布日期 2017 / 11
行业领域 博彩与赌博
哲学 During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign.
媒体类别 互动
长度
Soundtrack How Sweet It Is
制作公司
VFX
North American Chief Creative Officer Sean
McCann New York Chief Creative Officer
McCann New York Chief Creative Officer
执行创意总监
执行创意总监
Creative Director
Writer
Creative Director
美术指导
Chief Production Officer
VP Producer
SVP Executive Music Producer
音乐制作人
Music Business Affairs Manager
Business Manager
Executive Account Director
VP Account Director
客户主管
Assistant Account Executive
VP Strategy Director
Director
Producer
执行制片
Director of Photography
Editorial
Editor
Assistant Editor
执行制片
Producer
VFX Supervisor
CG Lead
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Assistant
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Producer
Production Coordinator
执行制片
执行制片
Managing Director
Managing Director
Artist
Audio
音频工程师
电影电视
Colorist

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