Stefano Arbitrio

Stefano Arbitrio

Chief Operating Officer | Digital Technology Expert at VA Consulting
Milano, 意大利

概要

VA Consulting is the world leader in transformation advisory.

Founded in 1994, born from Vitaliano Arbitrio’s ambition as an international producer of TV commercials. During the 80s he was President of the Italian Advertising Body up to ’94. In 2005, Alessandro Arbitrio joined the firm bringing twenty years experience at IBM as an expert in Digital Transformation.

We harness the power of data to provide independent, fact-based advice, enabling brands to supercharge their investments.

VA Consulting transforms clients’ investments to be more effective, faster and agile. Staff and agencies help you on the ‘what’ of marketing, but VA can help you deliver the ‘how’.

We transform investments through four key practice areas:

• Marketing Transformation
• Media Transformation
• Digital Transformation
• Data & Technology

These key practice areas are led by 100+ world class global marketing leaders, with decades of client and agency experience, operating in 50+ markets, who design transformation solutions. We gain alignment, save time, money and create simpler, more effective organisations.

We’re working with several global brands to transform their investments, such as L'Oréal, EssilorLuxottica, P&G, Generali, Geox, Ferrero, Pirelli, Asahi, Coca-Cola, Yamaha, Mercedes, Red Bull, Nespresso, Danone etc.

VA Consulting entrepreneurial culture, main values and far-reaching network enable us to increase quality, efficiency, reduce costs, stretch budgets, eliminate waste in order to offer your best production ROI.

We are a completely independent and impartial advisory.

语言
  • 英文 - Pro
  • 意大利文 - Native
5016 Léo

Léo

品牌:
Costa Croisières
广告公司:
Herezie

Positions

Chief Operating Officer
Milan, 意大利
2017 - Present (7年2个月)
Advertising Production Consultant | Digital Technology Advisor | Marketing Cost Controller
Milan, 意大利
March 2010 - Present (14年)
My ambition is to contribute to the digital transformation of Big Brands.
• Marketing & Procurement consultancy.
I m managing 120MIO€+ yearly in the creative production of contents ATL/TTL/DIGITAL&SOCIAL.

• Project Management
• Budgeting & Forecasting
• Agency Pitch & Selection Management
• Marketing Budget Maximization
• Marketing Strategy Optimization
• Cost & Optimization / Reduction
• Supplier management
• Suppliers Relation Management (SRM)
• In-house agency implementation, optimization & reporting
• Audit management
• Improve Trasparency & Communication management
• Vendors / suppliers Management
• Suppliers Relation Management (SRM)
• Right & Compliant Commercial policy & Terms
• Media benchmarking in partnership with Ebiquity

PROPRIETARY VA TECHNOLOGY PLATFORM
• System-6 "Integrated Budget Control System" Development Manager - VA's WF & Client Login
• System6-Smartquote Development Manager (tool for suppliers)
• System6-KOLB (Influencer benchmarking) Development Manager
• System6-FRC (Fulltime Ratecard Calculator WW) Development Manager
• System6-ASC (Annual salary calculator)
• System6-PPP (Pitch Posm Production)

Other professional activities

PHNX 2022

Awards Jury Member

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