Larissa Magera
Senior Copywriter at BBDO New York
New York, 美国
标题Overexplain
广告公司
广告战役 Overexplain
广告主 Mars, Inc.
品牌 Snickers Almond
首次发布日期 2018 / 4
行业领域 糖果棒
剧情简介 This film is crafted specifically for viewing within social media feeds (Facebook and Instagram) that present video in a default setting with the sound turned OFF.;Brief Explanation;In this film we see a character introduce the SNICKERS ALMOND bar and continue to provide unnecessary explanation for 90 seconds, in one uninterrupted, stream-of-consciousness monologue. Meanwhile, a series of subtitles tells viewers NOT to listen to our hero, because he’s hungry and he’s just rambling about almonds. At the end, we see the title “You OVEREXPLAIN when you’re hungry” which plays off SNICKERS brand positioning and the simplicity of SNICKERS ALMOND.
媒体类别 社交媒体
长度
Group Planning Director
Planning Director
Senior Communications Planner
Worldwide Chief Creative Officer
首席创意官
执行创意总监
执行创意总监
广告公司执行制片
摄影指导
剪辑公司
着色
Mixer
Music Prod Company
Group Executive Producer
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
剪辑师
文案
美术指导
创意总监
创意总监
导演
制片
制片
执行制片
执行制片
执行制片
执行制片
制作公司
数字艺术家
数字艺术家
摄影指导

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