Rachel Driver
Flame Assistant at R/GA
New York, 美国
标题Galaxy S10 and Buds Move your music with no interruption
广告公司
广告战役 SEAMLESSLY CONNECT YOUR GALAXY
广告主 Samsung Mobile
品牌 Samsung Mobile
首次发布日期
哲学 Samsung’s summer campaign, which has just debuted in the US, highlights the connectivity of its Galaxy S10 ecosystem and features a couple trying to keep a baby happy and not crying through rap music. The 45-second hero film, done in partnership with R/GA and directed by Sean Meehan of Arts and Sciences, highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products. As the exhausted parents try to quiet the baby, a call comes in on the mother’s Galaxy Watch Active to the tune of Party Up by DMX. When the father realizes that the quick call quieted the baby momentarily, he starts playing the tune on his Galaxy S10+. The two then spring into action, getting the baby into a swing and switching the action to the Samsung TV. A brief hiccup as the music goes to the Galaxy Buds is remedied when the music is heard on both devices. Crisis averted. Separate 10-second ads show individual features of the ecosystem through the actions of the couple, like music control, dual microphone technology, text without typing and answering your phone on your tablet.
媒体类别 互动
长度
Music
Executive Creative Director
Creative Director
Design Director
Design
Design
Design
Design
VP, Executive Production Director
Management Supervisor
Producer
Producer
Strategy Director
Connections Planner
Content Producer
Content Producer
Motion Design Director
3D Art Director
VP, Technology Director
Technology Director
Technology Director
Content Producer, Print
Mechanical Artist
Retouchers
Director
Producer
Director of Photography
Production Designer
Editorial
Assistant Editor
Assistant Editor
Head of Production
Lead Flame Artist
Flame Artist
Flame Assistant
Producer
Color
Colorist
Sound
Sound Designer/Mix Engineer
Music Supervision

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