Thierry Brioul
Concepteur-Rédacteur at Freelance
Paris, 法国
标题Never Give Up
BriefA little robot boy is dismayed when he can’t join in the complex hand-slapping games his human friends play at school. So he decides to teach himself, making detailed notes and sketches and practising in his spare time. He comes close to giving up, but the support of his “parents” spurs him on. And finally, after all his efforts, he’s able to join the cool kids. Learning is hard, but it makes you a better human. Oxford notebooks: power in your hands.
广告公司
广告战役 Cool Robot
广告主 Oxford
品牌 Oxford
首次发布日期 2016 / 8
行业领域 文具与办公室用品
广告口号 Power in your hands
剧情简介  



 


问题  




Learning is not an easy task: it requires time, effort and determination, provided you have the right tools.It is from this observation that gyro: paris has created a new European communication platform for Oxford based on the concept of "Never Give Up."A creative idea that reflects the contribution of notebooks, diaries and Oxford applications in the long road to success.It is embodied in a film full of emotions and values, which tells how a robot manages to fit into his new school through perseverance and learning the Handshake, emblematic of the generation Z.This robot, able to think and learn, is a symbolic representation for easy identification of each and illustrating the importance of courage, abnegation, attempts and failures in the construction of its own success.gyro: paris breaks all the established codes of the notebook world to make Oxford brand the brand of a new generation, an unstoppable generation.#NEVERGIVEUP



媒体类别 电视
长度
导演
制作公司
制作公司制片
创意总监
创意总监
文案
美术指导
美术指导
广告公司制片
后期制作 FIRM
音效制作

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