标题 | Never Give Up |
Brief | A little robot boy is dismayed when he can’t join in the complex hand-slapping games his human friends play at school. So he decides to teach himself, making detailed notes and sketches and practising in his spare time. He comes close to giving up, but the support of his “parents” spurs him on. And finally, after all his efforts, he’s able to join the cool kids. Learning is hard, but it makes you a better human. Oxford notebooks: power in your hands. |
广告公司 | DENTSU CREATIVE |
广告战役 | Cool Robot |
广告主 | Oxford |
品牌 | Oxford |
首次发布日期 | 2016 / 8 |
行业领域 | 文具与办公室用品 |
广告口号 | Power in your hands |
剧情简介 | |
问题 | Learning is not an easy task: it requires time, effort and determination, provided you have the right tools.It is from this observation that gyro: paris has created a new European communication platform for Oxford based on the concept of "Never Give Up."A creative idea that reflects the contribution of notebooks, diaries and Oxford applications in the long road to success.It is embodied in a film full of emotions and values, which tells how a robot manages to fit into his new school through perseverance and learning the Handshake, emblematic of the generation Z.This robot, able to think and learn, is a symbolic representation for easy identification of each and illustrating the importance of courage, abnegation, attempts and failures in the construction of its own success.gyro: paris breaks all the established codes of the notebook world to make Oxford brand the brand of a new generation, an unstoppable generation.#NEVERGIVEUP |
媒体类别 | 电视 |
长度 | |
导演 | Drake Doremus |
制作公司 | U-Man |
制作公司制片 | Hervé Humbert |
创意总监 | Sébastien Zanini |
创意总监 | Pierre-Marie Faussurier |
文案 | Thierry Brioul |
美术指导 | Aurore Michelin |
美术指导 | Laurent Salles |
广告公司制片 | Alexandra Marik |
后期制作 | FIRM |
音效制作 | Schmooze |