BMW 1 SERIES - "FACE CITY"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, 法国

10795

品牌: BMW 1 SERIES
国家: 法国

广告主: BMW

标题	FACE CITY
广告公司	Wunderman Thompson
广告战役	FACE CITY
广告主	BMW
品牌	BMW 1 SERIES
首次发布日期	2011 / 9
行业领域	大型及豪华轿车
广告口号	NEW BMW 1 SERIES. UNIQUE.
哲学	To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map.
媒体类别	网站
后期制作	Circus
客户主管	Axel Grollemund
客户主管	Marie Guillemin
客户总监	Camille Constantin
客户经理	Olivier Daban
文案	Thierry Brioul
美术指导	Laura Moreau
美术指导	Laurent Salles
创意总监	Tanneguy de Thé
创意总监	Guillaume Cartigny
执行创意总监	Ghislain de Villoutreys
Interactive Development	Make Me Pulse