CEO & Founder / Composer / Producer / mixer / Sound Designer
at
Tomer Biran Audio Artists
Tel Aviv-Yafo, 以色列
| 标题 | Backgammon |
| 广告公司 | ACW Grey |
| 广告战役 | Backgammon |
| 广告主 | National Lottery |
| 品牌 | The National Lottery |
| 首次发布日期 | 2017 |
| 行业领域 | 博彩与赌博 |
| 哲学 | Each year, the Israeli Lottery conducts a campaign aimed at conveying to the Israeli public the high number of new lottery millionaires that were born in the past year. This year, we sought to base our campaign on an insight that would project the fact the lottery winners are everywhere and all around us. The Insight: With so many new lottery millionaires, maybe it’s someone you know. The campaign showcased a 30 seconds spot in which suddenly, someone around you can afford a “small luxury” that causes some suspicion. In the spot, 2 young friends are in a hotel balcony playing a board game. All of a sudden, a third friend comes out, chewing on some peanuts. The two friends stop the game and ask: "Hey, where did you get those? " The friend casually replies: "From the minibar." The two friends take a pause and look at him with |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Tal Riven |
| Creative Director | Asa Keren |
| Creative Director | Yonatan Title |
| 文案 | Uri Shoham |
| 文案 | Roy Cohen |
| 美术指导 | Shlomi Efrat |
| SVP Account Director | Shai Almagor |
| Account Director | Maayan Inbar |
| Account Manager | Adva Aizinger |
| 客户经理 | Tal Greengrass |
| Agency Production Manager | Gal Yaakov |
| Agency Producer | Na'ama Hadomi |
| Agency Producer | Mula Productions |
| 后期制作 | POST OFFICE |
| Director | Rani Carmeli |
| Music Artist | Tomer Biran |