CEO & Founder / Composer / Producer / mixer / Sound Designer
at
Tomer Biran Audio Artists
Tel Aviv-Yafo, 以色列
| 标题 | Huawei be present |
| 广告公司 | Maxus Poland |
| 广告战役 | #BePresent |
| 广告主 | Huawei Technologies Co., Ltd. |
| 品牌 | Huawei |
| Posted | 10月 2017 |
| 行业领域 | IT与电子组件 |
| 剧情简介 | Huawei faced a number of challenges trying to break into the highly competitive CEE smartphone market. In addition to changing purchase habits and growing market saturation, Huawei sales were affected by prevailing negative stereotypes around Chinese products. Despite all the obstacles, the “#bepresent” campaign managed to turn the negative situation around. Instead of focusing on the commercial values, Huawei developed an emotional relationship with potential buyers. It encouraged people to put their smartphones aside once a year and enjoy time with their families. As a result, the brand has become one of the most desired brands across the region. |
| 媒体类别 | 影视 |
| 长度 |