标题 | Turkey's Water |
广告公司 | Havas Istanbul |
广告战役 | Turkey's Water |
广告主 | Reckitt Benckiser |
品牌 | Reckitt Benckiser |
首次发布日期 | 2019 / 4 |
行业领域 | 清洁用品、肥皂、洗涤剂 |
剧情简介 | Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills. |
媒体类别 | 公关 |
长度 | |
更多信息 | yarininsuyu.com |
制作公司 | Circus |
制作公司 | Contentine |
制作公司 | DEPOfilm |
执行创意总监 | Ergin Binyildiz |
创意总监 | Yavuzhan Gel |
美术指导 | Hasan Yildirim |
美术指导 | Ekrem Ertürk Düzel |
美术指导 | Melike Erdemir |
美术指导 | Serhan Kocak |
美术指导 | Sezgin Bulut |
文案 | Omer Ceran |
文案 | Benan Aka Öztürk |
文案 | Anıl Süleyman Çınar |
客户总监 | Berk Yılmaz |
客户总监 | Hare Lilya Ganiç |
客户总监 | İrem Pusal |
客户总监 | Lyvia Kuyumcuoğlu |
媒介总监 | Didem Demiralp |
媒介总监 | Nevin Nebioğlu |
Strategist | Ayça Çınar |
摄影师 | Cihan Unalan |
导演 | DUAL |
摄影指导 | Jack Wilkinson |
音乐 | 3K1A |
广告公司制片 | Gözde Bilir |
广告公司制片 | Sıla Salgın |
后期制作 | ABT İstanbul |
Client Services Team | Hare Lilya Ganiç |
Client Services Team | İrem Pusal |
Client Services Team | Livya Kuyumcuoğlu |
Social Media Team | Serpil Şahin |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
数字制片 | Mustafa Bulek |
Media Team | Aylin Aykut |
Media Team | Tekin Timoçin |
Media Team | Onur Güner |
Media Team | Tuğyan Şendil |
Media Team | Ülkü Şimşek |
Media Team | Erdem Yürük |