Anton Kim
Head of Marketing at ForteBank
哈萨克斯坦
标题Agreement with Mother Film Case (RU)
广告公司
广告战役 Agreement with Mother
广告主 ForteBank
品牌 ForteBank
首次发布日期 2020 / 3
行业领域 银行与金融服务、投资、证券服务
哲学 On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.

By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
媒体类别 公关
长度
Marketing Director
剪辑师
PR manager
创意总监
文案
设计师
客户总监
客户经理

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