标题 | Agreement with Mother Film Case (RU) |
广告公司 | RA Kombinat |
广告战役 | Agreement with Mother |
广告主 | ForteBank |
品牌 | ForteBank |
首次发布日期 | 2020 / 3 |
行业领域 | 银行与金融服务、投资、证券服务 |
哲学 | On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank. By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video. |
媒体类别 | 公关 |
长度 | |
Marketing Director | Anton Kim |
剪辑师 | Daniyar Agabekov |
PR manager | Elvira Peltola |
创意总监 | Nikita Ermolaev |
文案 | Rasul Abidov |
设计师 | Inna Gurets |
客户总监 | Elena Dmitrieva |
客户经理 | Taissia Samoilova |