标题 | A Whopper of a Secret |
广告公司 | BBH |
广告战役 | Whopper of a Secret |
广告主 | Burger King |
品牌 | Burger King |
Posted | 1月 2020 |
行业领域 | 餐馆与快餐 |
哲学 | Strategy: We’re talking to the “disbelief” generation. Those cynical towards news, who don’t fall for appearances and don’t shy away from calling lies out. Those who understand facts but have a hard time believing anything they can’t see for themselves. And if there is something we can show them is that Whopper does not only mean flame-grilled, fresh and tasty, but that it also stands for big. Creative Idea: The Whopper of a Secret. What better way to show the nation how big in size the Whopper actually is that by comparing it to our timeless antagonist? That’s why we hid a Big Mac behind every Whopper ad we’ve made in 2019 - yes, no joke, every piece of print, TV and instore - so that everybody can see for themselves. Go back and check all our ads. There is really no need for words. Just eyeballs. |
问题 | Get more people agreeing that a Whopper is a big substantial meal. While The Whopper is adored for its size outside the UK, many Brits still do not seem to be aware of how considerably big it actually is. Think about it, we could tell you about the actual size of a Whopper all day long but how do we make sure you come to the realisation yourself? That is why we needed to set the record straight once and for all and prove to the nation that Whopper means big. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Ian Heartfield |
Marketing Director | Katie Evans |
Head of Brand Communications | Soco Nunez |
Brand Manager | Suzi Hoy |
创意团队 | Thomas Devenport |
创意团队 | Aubrey O'Connell |
创意总监 | Fred Rodwell |
Strategy Director | Saskia Jones |
Head of Strategy | Ben Shaw |
客户总监 | David White |
客户经理 | Laura Huber |
广告公司制片 | Nnena Nwakodo |
制作公司 | Black Sheep Studios |
设计师 | Christian Tunstall |
剪辑师 | Gus Melton |
导演 | Korrie Powell |