Laura Huber
客户总监 at BBH
London, 英国
标题A Whopper of a Secret
广告公司
广告战役 Whopper of a Secret
广告主 Burger King
品牌 Burger King
Posted1月 2020
行业领域 餐馆与快餐
哲学 Strategy:
We’re talking to the “disbelief” generation. Those cynical towards news, who don’t fall for appearances and don’t shy away from calling lies out. Those who understand facts but have a hard time believing anything they can’t see for themselves. And if there is something we can show them is that Whopper does not only mean flame-grilled, fresh and tasty, but that it also stands for big.
 
Creative Idea:  
The Whopper of a Secret. What better way to show the nation how big in size the Whopper actually is that by comparing it to our timeless antagonist? That’s why we hid a Big Mac behind every Whopper ad we’ve made in 2019 - yes, no joke, every piece of print, TV and instore - so that everybody can see for themselves. Go back and check all our ads. There is really no need for words. Just eyeballs.
问题 Get more people agreeing that a Whopper is a big substantial meal.
While The Whopper is adored for its size outside the UK, many Brits still do not seem to be aware of how considerably big it actually is. Think about it, we could tell you about the actual size of a Whopper all day long but how do we make sure you come to the realisation yourself? That is why we needed to set the record straight once and for all and prove to the nation that Whopper means big.
媒体类别 案例研究
长度
首席创意官
Marketing Director
Head of Brand Communications
Brand Manager
创意团队
创意团队
创意总监
Strategy Director
Head of Strategy
客户总监
客户经理
广告公司制片
制作公司
设计师
剪辑师
导演

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