标题 | Go Back To Africa |
广告公司 | FCB/SIX |
广告战役 | Go Back To Africa |
广告主 | Black & Abroad |
品牌 | Black & Abroad |
首次发布日期 | 2019 / 4 |
行业领域 | 旅行社、旅游经营者 |
剧情简介 | Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. |
媒体类别 | 其他 |
长度 | |
市场 | 加拿大 |
后期制作 | Rooster Post Production |
执行创意总监 | Ian Mackenzie |
联合创意总监 | Frederick Nduna |
联合创意总监 | Andrew Bernardi |
文案 | Curtis Chapman |
设计师 | Ramon Charles |
客户总监 | Fraser Jackson |
Integrated Producer | Gillian Morrison |
Producer | Kristine Lippett |
EVP Strategy | Anna Percy-Dove |
Strategy Director | Paul Hanlon |
Strategist | Simran Kaur |
Data Analytics Manager | Andrew Yang |
Data Analyst | Abdul Dau |
VP, Head of Data and Technology | Jacob Ciesielski |
Product & Technology Solutions | John Sime |
Front End Developer | Heung Lee |
President | Andrea Cook |
SVP, Director of Global Communications & PR | Melanie Mitchem |
Agency | FCB/SIX |
剪辑师 | Jeff Poremba |
剪辑师 | Colin Murdock |
Assistant Editor | Shane Preston |
执行制片 | Yumiko Suyama |
执行制片 | Kristen Van Fleet |
媒介公司 | Initiative |
PR manager | Shannon Stephaniuk |
PR Agency | Glossy |
Music & Sound Design | Grayson Matthews |
音乐制作人 | Mark Domitric |
Sound Engineer | Vlad Nikolic |
Media Producer | Nicholas Shaw |