Dave Rosner

LocationGreater New York City Area
1- Develops the overarching positioning to increase momentum and the launch of Collab's new Ad Sales solution
2- Drives awareness of Collab as the new top ten ComScore rated YouTube digital video solution that provides brands quality, safety and scale
3- Empowers creators to build their personal brands by identifying challenges and opportunities for growth with advertising partners

Sharing an update. It has been an amazing year working with a range of breakthrough companies. Now it's official - Visual Machine llc is here.
Visual Machine is a strategic consulting firm focused on the intersection of media, ideas and technology.

- Re-structured the marketing department to drive huge increase in media sales
- Led quantitative research project that provided third party validation of ZEFR’s core offering, elevated the brand and provided a clear point of differentiation
- Activated Partnership Marketing programs with Google (US and Canada) and Awesomeness TV
- Evolved ZEFR’s content strategy to include large scale projects such as the Top 100 Influencers, a 60 page report that for the first time quantified the top 100 social media Influencers across platforms
- Supported global efforts See less

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands.

- Audited company products, identified new growth opportunities and created new positioning and go to market strategy that resulted in dramatic increase in media revenue in the first year
- Managed relationships with key internal and external partners to inform broader initiatives
- Evolved company PR/content strategy with pro-active and innovative approach that consistently drove $22-30M in media value/exposure per year
- Built ZEFR’s first complete marketing org aligning all activity around business objectives. Functions included: sales marketing, PR, content, events, strategy, product marketing and collateral development

Founding member of one of the first innovation units at a media agency. Managed high performance team to deliver breakthrough results for brands. Key activities:
- Identify and harness trends
- Deliver client business results across acquisition, revenue and brand metrics... See more

- Managed and advanced Initiative East’s approach to new media as first head of cross-functional 35 person unit comprised of Innovations, Advanced TV, and Digital units
- Addressed key digital client issues leading to additional revenue and team expansion
-Successfully hired/trained next generation of Digital leadership talent

EVP, Director, Innovations (2010 – 2011)
- Reported into the CEO/president
- Drove deeper integration of Innovations unit internally, resulting in more award winning programs and greater creativity across Initiative
- Introduced new compensation models to align successful Innovative programs wi... See more

SVP, Director, Innovations (2010)
- Assumed oversight of US Innovations group
- Led cross functional idea driven client team that delivered 2X traditional margin

VP, Director, Innovations (2008 – 2010)
- Created and launched Initiative’s social media unit: PropheSEE
- Spearheaded launch of East Coast Innovations group; responsible for development, staffing, and operations.
Partial client list: The Home Depot, Showtime, Bayer, Quizno’s, and Citibank...
- Helped drive more than $1 billion in new client media spend under management

Director, Innovations (2007 – 2008)
- Delivered creative/emerging media solutions for clients including CBS, Showtime and Victoria’s Secret
- Served as emerging platform expert for wireless, gaming, user generated content and social media

Manager, Innovations (2006 – 2007)
- Developed and executed award-wining media programs in social media, print, online, outdoor, gaming, wireless, UGC, machinima, IM, peer-to-peer and other platforms
- Led the creation of the first-ever 24/7 mobile video channel to launch Lionsgate’s “Saw III” on DVD, resulting in breakthrough sales and Mediaweek’s “Media Plan of the Year” for best use of mobile

• Held roles of increasing responsibility, from Asst Acct Exec on Kellogg to World Wide Acct Sup on Diageo
• Managed global advertising account for number-one selling premium vodka brand
• Worked with client and agency team to craft and drive brand strategy through global network
• Partnered with Brillstein Grey and JWT department head to launch first entertainment division at an agency