| 标题 | Pride Shield |
| Brief | We turned to a powerful, well-known icon, the LGBT pride flag, and built an experiment-turned-art piece to highlight the power of standing together. We created a full-scale ballistic experiment in which we aligned a total of 193 pride flags on metal wires (the exact number of countries in the world members of the UN) and shot through them with a .45 calibre bullet travelling at 9,000 ft/second in a 400-yard warehouse.The experiment was so powerful it became our hero content piece. The video directed the public to prideshield.com, a dedicated website inviting people to take action, get involved in their communities, donate to the cause and bring The Pride Shield in their city to spark conversations in real life. PR outreach amplified The Pride Shield story, generated media coverage and much-needed discussions around LGBTQ2+’s challenges. The Pride Shield became more than a content piece, it became an art piece. The 193 flags were wired and bonded together in an artistic installation made available for museums and cultural institutions. |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | LGBT Shield |
| 广告主 | Fondation Emergence |
| 品牌 | Fondation Emergence |
| Posted | 1月 2019 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | Fondation Émergence is a Montréal-based NFPO whose mission is to raise awareness about the plight of the LGBT community. In 2003, the organization founded the International Day Against Homophobia, Transphobia and Biphobia, now observed worldwide. Held annually on May 17, the day is a rallying event that offers an opportunity for people to get together and reach out to one another. |
| 媒体类别 | 案例研究 |
| 创意总监 | Nicolas Quintal |
| 创意总监 | Chris Staples |
| 创意总监 | Ian Grais |
| 文案 | Xavier Blais |
| 文案 | Greg Kieltyka |
| 美术指导 | Maxime Sauté |
| 广告公司制片 | Marie-Noëlle Rosso |
| 广告公司制片 | Todd Harrison |
| 制作公司 | Morrison Films |
| 导演 | Julien Hurteau |
| 制作公司制片 | Alexandre Caron |
| 制作公司制片 | Jean-René Parenteau |
| 制作公司 | 1ONE Production |
| Strategist | Pascal Routhier |
| 客户经理 | Alex Lefebvre |
| Web Development | Steve Lam |
| 摄影指导 | Mathieu Elie |
| 摄影师 | John Londono |
| Assistant Photographer | Philippe Richelet |
| Colorist | Simon Boissonneau |
| Simon Boissonneau | |
| 后期制作 | Gabrielle Dore |
| Print Producer | Martine Goyette |
| Print Producer | Geneviève Croteau |
| Retoucher | Valérie Laliberté |
| Retoucher | Béatrice Munn |
| Hair and Makeup | Carole Méthot |
| Press Relations | Éric Santerre |
| Press Relations | Samantha Williams |