Thomas Kochwasser
Social Media Strategist at McCann Worldgroup Germany
Frankfurt am Main, 德国
标题Walk for Life
BriefThe Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”.
广告公司
广告战役 Walk for Life
广告主 AIDS Foundation
品牌 AIDS Foundation
Posted1月 2019
行业领域 疾病认知、救助机构
剧情简介 The German “Lauf für mehr Zeit” (Walk for Life) charity run helps raise donations and awareness.
媒体类别 案例研究
首席创意官
执行创意总监
集团创意总监
创意总监
创意总监
创意总监
美术指导
美术指导
Creative technologist
Social Media Strategist
Social Media Manager
PR Communication Manager
Consultant
Influencer Manager
客户经理
项目经理
客户经理
制作公司
导演
制作公司制片
制作公司制片
制作公司制片
剪辑师
剪辑师
制作经理
摄影师

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