标题 | Walk for Life |
Brief | The Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”. |
广告公司 | McCann Worldgroup Germany |
广告战役 | Walk for Life |
广告主 | AIDS Foundation |
品牌 | AIDS Foundation |
Posted | 1月 2019 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | The German “Lauf für mehr Zeit” (Walk for Life) charity run helps raise donations and awareness. |
媒体类别 | 案例研究 |
首席创意官 | Sebastian Hardieck |
执行创意总监 | Martin Biela |
集团创意总监 | Thomas Dempewolf |
创意总监 | Thomas Auerswald |
创意总监 | Jan Portz |
创意总监 | Olaf Haarsma |
美术指导 | Sandra Schaus |
美术指导 | Junior Art Director |
Creative technologist | Danijel Beljan |
Social Media Strategist | Thomas Kochwasser |
Social Media Manager | Katharina Potgieter |
PR Communication Manager | Jerome Cholet |
Consultant | Steffen Pferr |
Influencer Manager | Steffen Pferr |
客户经理 | Farina Rieken |
项目经理 | Timo Hormel |
客户经理 | Leonie Schliesske |
制作公司 | dropout films |
导演 | Daniel Seideneder |
制作公司制片 | Wolf-Tassilo Sack |
制作公司制片 | Justin Peach |
制作公司制片 | Maren Rudolph |
剪辑师 | Anika Auerswald |
剪辑师 | Michelle Meier |
制作经理 | Andrea Martinis |
摄影师 | Vincent Brod |