Benny Everitt
Creative Director at 72andSunny
Amsterdam, 荷兰
标题Show Off Your Label
广告公司
广告战役 Show Off Your Label !
广告主 Fairtrade Foundation
品牌 Fairtrade Foundation
首次发布日期 2011 / 2
行业领域 慈善机构、基金、志愿者
广告口号 Show off your label !
剧情简介 Wieden + Kennedy London's campaign to support the initiative includes this film on the Foundation's website and a 'Show Off Your Label' game, which can be entered through its Facebook page. The game is made up of 14 daily challenges, some of them endorsed by celebrity participants. Each involves the public submitting photographs of themselves showing off their Fairtrade labels as imaginatively as possible and for each, there is a back story as to why they should. For example, the first is Banana Smile, where participants can submit a photograph of themselves flashing a banana smile in order to win a holiday to the Dominican Republic (chosen because Fairtrade bananas have enabled the Asobanu co-operative in the Dominican Republic to build their community a sports centre.)
媒体类别 影视
创意总监
创意总监
创意总监
创意总监
制片
导演
摄影指导

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