Belinda  Bradley
Executive Producer/Partner at Film Construction
Auckland, 新西兰
标题Follow You Till I Die
广告公司
广告战役 Follow You Till I Die
广告主 Health Promotion Agency
品牌 Quitline
首次发布日期 2019 / 8
行业领域 医院、医疗机构和医疗服务
广告口号 Your best mate will follow you anywhere. Lead them well.
剧情简介 Your best mate will follow you anywhere, but if you’re a smoker, where are you really leading them? Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them, yet many accept quitting to be an impossible task and concede to taking the risk. To help give smokers new reason to ditch the pack, we chose a different angle based on — little known fact Kiwi smokers to start their quit journey – their pets. Emotionally charged and beautifully shot, the spot comes to a conclusion around the all-too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline. New Zealand has one of the highest rates of pet ownership in the world, with these furry companions taking up a special place in our hearts. It's this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer. Directed by Perry Bradley of Film Construction, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, we realise that smoking is leading them both somewhere they don't want to go.
媒体类别 Web Film
长度
Soundtrack Peter Van Der Fluit - Liquid Studios
Film Company
创意总监
创意总监
文案
美术指导
客户总监
Strategy Director
Agency Film Producer
设计师
设计师
Media Account Director
媒介企划
广告经理
Director of Communications
Community Engagement
Digital Strategist
Social Media Manager
Communications Manager
Marketing
Communications Coordinator
导演
执行制片
制作公司制片
DP
美术指导
Casting
剪辑师
后期制作
音效
音乐作曲家
摄影师
Animal Wrangler

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