| 标题 | Through Your Eyes (Spanish) |
| 广告公司 | VML (formerly WT) |
| 广告战役 | Through Your Eyes |
| 广告主 | INCUCAI |
| 品牌 | INCUCAI x Sony Music |
| 首次发布日期 | 2020 / 2 |
| 行业领域 | 献血、器官捐赠 |
| 哲学 | To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating. Using the hashtag #XTUSOJOS, Wunderman Thompson Argentina designed and developed the project, in collaboration with Tokyyto who designed exclusive Instagram filters. This artist created the world's most used filters in social networks, and he decided to take part in the initiative so that all those who wish to support the dissemination of the message can upload their stories using these visual adaptations. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | WWW.THROUGHYOUREYES.SITE |
| Regional Chief Creative Officer | Dany Minaker |
| Regional Chief Creative Officer | Patán Tarazaga |
| 创意总监 | juan ignacio calvo |
| 创意总监 | Matias Martty |
| 文案 | Nicolas De Michele |
| 美术指导 | Francisco Cerutti |
| 设计师 | Federico Alfonso |
| Head of Production | Maite Orlievsky |
| Social Media Strategy | Gabriela Gardini |
| 客户总监 | Carolina Graziano |
| 客户总监 | Sofi Amestoy |
| Technology Director | Mercedes Aizawa |
| Technical Lead | Javier Corra |
| Developer | Pablo Mendoza |
| Project Manager Lead | Bárbara Laffue |
| 项目经理 | Julián Leonetti |
| Qa Team | P. Lopez Reyes |
| Qa Team | J. Laurito |
| Communications Director | Roxana Fontana |
| Public Relations | Ale Routurou |
| Public Relations | Pablo Rabotnikof |
| Digital Marketing Director | Anibal Marquez |
| Managing Director | Damian Amato |
| Managing Director | Agustin Sarricchio |
| PR Agency | AdverPR |
| PR Director | Natalia Rodoni |
| PR Account Director | Silvina Caballero |
| 制作公司 | The Movement |
| 导演 | Renderpanic |
| 导演 | AGUSTIN ALBERDI |
| 执行制片 | Juan Manuel Cuervo |
| Filter Design | Tomas Tokkyto Posse |
| Social Media Agency | Media Lab |
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