Noémie Haziza
Planneur Stratégique at Addiction Agency
Paris, 法国
标题Du Bruit Contre l'hépatite C (anglais)
标题 (原始语言)Noise against Hepatitis C
BriefContextIn 2014, the World Health Organization declared the elimination of Hepatitis C as a public health priority and aims at eliminating the disease by 2030.In France, the French Ministry of Health committed to eliminate it by 2025. To reach that goal, it is necessary to test the French population in order to identify and cure the patients who are often unaware they are infected.ObjectiveThe goal of this campaign is to raise awareness on Hepatitis C and drive screenings across the country.AnalysisHepatitis C is called a “silent disease” because it’s symptom free.In France 75 000 people are infected but unaware of it, since it’s simply transmitted through blood (surgeries, tattoos, piercings, dental care, use and share of razors, toothbrush or drug material).Untreated, Hepatitis C can evolve in a cirrhosis or a liver cancer.Nowadays we cure Hepatitis C within weeks with no side effects.Creative ideaOur idea, turn the silence of the disease around and create the loudest campaign ever against Hepatitis C: NOISE AGAINST HEPATITIS C - #DUBRUITCONTRELHEPATITECA colorful, impactful and straight-to-the-point global campaign built around 3 key messages: 75 000 people are unaware they are infected with Hepatitis C Hepatitis C is everyone’s business Nowadays we cure Hepatitis Cand a single call to action: Pull Hepatitis C out of the silence, get tested.The campaign relies on a TV Ad to raise awareness on the disease, its risks and generate screenings.A positive campaign to stand out from the usual preventive campaigns’ tone of voice since in our case, we rely on a major breakthrough: Hepatitis C can now be cured.Get tested, get cured!
广告公司
广告战役 #DUBRUITCONTRELHEPATITEC
广告主 AFEF (Association Française Pour L’Étude Du Foie)
品牌 AFEF (Association Française Pour L’Étude Du Foie)
Posted1月 2019
行业领域 疾病认知、救助机构
剧情简介 We can now cure Hepatitis C with no side effect and in a timeframe as short as a couple of weeks.In light of this, the World Health Organization declared the elimination of Hepatitis C as a public health priority and aims at eliminating the disease by 2030.In France, the French Ministry of Health committed to eliminate it by 2025. To reach that goal, a wide screening is necessary to identify and cure the patients who are often unaware they are infected.
媒体类别 影视
Agency Director
Agency Director
创意总监
文案
美术指导
美术指导
Motion designer
广告公司制片
Project Director
战略企划
制作公司
导演
制作公司制片
制作公司制片

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