| 标题 | SweaterCard |
| 广告公司 | NOSSA™ |
| 广告战役 | SweaterCard |
| 广告主 | Carlsberg Group |
| 品牌 | Carlsberg |
| 首次发布日期 | 2018 / 12 |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
| 哲学 | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
| 媒体类别 | Branded Content |
| 长度 | |
| 创意总监 | Nuno Cardoso |
| 创意总监 | Rafael "Clark" Pfaltzgraff |
| 美术指导 | Sávio Hatherly |
| 美术指导 | Rafael Clark Pfaltgraff |
| 文案 | André Afonso |
| 客户经理 | Maria Inês Vitorino |
| Social Media Supervisor | Joana Carvalho |
| Social Media Expert | Ana Patacão |
| Social Media Expert | Xavier Lopes |
| Social Media Expert | João Paiva |
| 动作设计 | André Almeida |
| 广告经理 | Vera Sousa |
| 广告经理 | Teresa Santana Godinho |