| 标题 | Keeping Families Together |
| 广告公司 | Leo Burnett |
| 广告战役 | Keeping Families Together |
| 广告主 | McDonald's |
| 品牌 | Ronald McDonald House |
| 首次发布日期 | 2019 / 10 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face. |
| 媒体类别 | 电视 |
| 长度 | |
| 更多信息 | https://rmhc.org.uk/30th-birthday/ |
| 音频后期制作 | 750mph |
| 后期制作 | MPC LDN |
| Account Management | Alice Slade |
| Business Director | Sam Houlston |
| 客户总监 | Steph Bates |
| 客户经理 | Imogen Malone |
| Agency TV Producer | Lou Pegg |
| Agency TV Producer | Helen Choonpicharn |
| 首席创意官 | Chaka Sobhani |
| 项目经理 | Jamie Teale |
| Senior Social Media Manager | Rory O’Neill |
| Marketing Director Brand & Experience | Ben Fox |
| Marketing Manager | Chloe Bissell |
| Senior Brand Manager | Hollie Subhan |
| Campaign Assistant | Chansey White |
| Social Media Manager in Chief | William Bonaddio |
| Head of Campaigns and Communities | Louise Page |
| 创意团队 | Mark Franklin |
| 创意团队 | Rob Tenconi |
| Strategy Director | Max Keane |
| 战略企划 | Joe Beveridge |
| 设计师 | Rob Tenconi |
| 设计师 | Ron Morrison |
| 摄影师 | Gary Moyes |
| 摄影师 | Rob Tenconi |
| Photographers Agency | Gary Moyes Photography |
| 媒介公司 | OMD UK |
| 媒介企划 | Grant Beckley |
| Activation Agency | The Marketing Store London |
| e-CRM Agency | Armadillo Marketing |
| PR Agency | The RED Consultancy |
| 制作公司 | Really Good Films |
| 剪辑公司 | Cut and Run London |
| 剪辑师 | Nick Armstrong |
| 导演 | Mark Woods |
| 导演 | Jackie Ball |
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