Federico Spagnolo
Social Media Manager at Alkemy Digital Enabler
Milano, 意大利
标题The Masterpiece
BriefOn 20 May 2018, Inter Milan ended their seven year absence from the UEFA Champions League. Quoting The Divine Comedy, Inter urged fans “to re-behold the stars” as part of a new season ticket campaign. The artwork mimicked the style of the Italian Renaissance and contained 104 actual Inter fans, selected through a “stadium casting” and photographed in classical poses. Furthermore, five unique fan stories and a dozen secret messages were hidden throughout the artwork.
广告公司
广告战役 The Masterpiece
广告主 FC Internazionale Milano
品牌 Season Ticket Campaign
Posted11月 2018
行业领域 运动队、体育活动
剧情简介 On 20 May 2018, Inter ended their painful seven-year absence from the UEFA Champions League. Quoting the Divine Comedy on that fine day, Inter came out “to rebehold the stars” with a new season ticket campaign.The artwork follows the style of Italian Renaissance and contains 104 Inter fans. They were selected through a “stadium casting” during an actual match at San Siro and photographed depicting classical poses.Furthermore, we hid five unique fan stories and a dozen secret messages throughout the artwork. The work has since become part of online sporting culture and was downloaded from the club’s website over 55,000 times in just 24 hours.Season tickets also sold out quickly, with the campaign finishing one month earlier than planned.
媒体类别 户外广告
创意总监
创意总监
创意总监
创意总监
文案
美术指导
美术指导
客户经理
Content Creator
Social Media Manager
Analyst
摄影师
后期制作

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