| 标题 | Unboxing Sneak Attack |
| 广告公司 | Periscope |
| 广告战役 | Unboxing Sneak Attack |
| 广告主 | Ferrara Candy Company |
| 品牌 | Trolli |
| 首次发布日期 | 2017 |
| 行业领域 | 糖果 |
| 哲学 | In an effort to tap into the sneaker-obsessed market for the launch of Trolli's new Sour Brite Sneaks product, we put our own spin on the unboxing phenomenon. We know that sneakerheads are as obsessed with the box as the kicks, making unboxing from start to finish a video worth watching. The question was, how do we infuse Trolli’s weirdly awesome brand essence into these unboxing influencer partnerships? Enter: Sneak Attack. Trolli trolled well-known unboxers Brad Hall and Jacques Slade with a package design unlike any other sneaker, burying our gummi pair under layers of suspense to turn a shoebox into a must-watch social stunt. - 2 Sneaker gods trolled by Trolli to launch Sour Brite Sneaks - 605,107 Video views from the sneaker-obsessed - 687,000 Engagements and "must-cop" kudos from followers |
| 媒体类别 | 社交媒体 |
| 长度 | |
| Influencer Manager | Brad Hall |
| Influencer Manager | Jacques Slade |
| 客户经理 | Elizabeth Dutcher |
| 战略企划 | Maggie Summers |
| 战略企划 | Olivia Bohringer |
| 首席创意官 | peter nicholson |
| 集团创意总监 | Rob Peichel |
| 创意总监 | Dustin Joyce |
| 创意团队 | David Hahn |
| 创意团队 | Bridget Jewell |
| 文案 | Matt Klugman |
| 文案 | Michael Collins |
| 美术指导 | Jade Bayonet |
| 广告公司制片 | Martha Hedstrom |
| 广告公司制片 | Sara Londo |
| Social Media Strategist | Taylor Lovaas |
| 项目经理 | Jenna Wade |
| Lead Animator | Ben Hall |