标题 | Share Share your Buy |
Brief | 12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need. A unique code on every product lets you track your donation. The help is certified by the United Nations. SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks. |
广告公司 | HeimatTBWA\ |
广告战役 | Share Share your Buy |
广告主 | Share Foods GmbH |
品牌 | Share Foods Water, Musli Bars, Soap |
Posted | 11月 2018 |
行业领域 | 食品 |
剧情简介 | Share offers products that satisfy our basic needs: Food, Water, Hygiene. |
媒体类别 | 案例研究 |
创意总监 | Arne Stach |
创意总监 | Malte Bülskämper |
创意总监 | Philipp Gloyer |
文案 | Timo Fiebig |
文案 | Morgan-Lee Wagner |
美术指导 | Svenja Jelen |
美术指导 | Michail Paderin |
美术指导 | Marco Russo |
美术指导 | Esra Gülmen |
制作公司 | ARRI Media |
广告公司制片 | Carola Storto |
广告公司制片 | Chris Gerlach |
首席创意官 | Guido Heffels |
首席创意官 | Matthias Storath |
客户经理 | Christina Mueller |
客户经理 | Sophia Block |
Agency Account Manager | Stella Jonsdottir |
Account Supervisor | Matthias von Bechtolsheim |
战略企划 | Andreas Mengele |
Strategic Planner | Sven Koesling |
Strategic Planner | David Heße |
Strategic Planner | Alex O |
广告经理 | Tobias Reiner |
广告经理 | Dr. Sebastian Stricker |
设计师 | Dara Toh |
设计师 | Marcel Frömming |
Digital Planner | Toby McDonald |
剪辑师 | Marco Thau |
剪辑师 | Jonas Schubert |
Social Media Director | Florian Hoffmann |
Social Media Manager | Livia von der Heide |
Social Media Manager | Patrick Reichboth |
Social Media Manager | Jacqueline Van Dongen |
Social Media Manager | Theresa Wlokka |