| 标题 | The voice of change |
| Brief | The Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018. |
| 广告公司 | Åkestam Holst /NoA |
| 广告战役 | The Voice Of Change |
| 广告主 | Europride |
| 品牌 | Europride |
| Posted | 2月 2018 |
| 行业领域 | 商贸展会、活动及节日 |
| 剧情简介 | In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Flickorna Larsson |
| 创意总监 | Magnus Jakobsson |
| 文案 | Stephanie Moradi |
| 美术指导 | Eva Wallmark |
| 制作公司制片 | Daniel Kilgren |
| 制作公司制片 | Karolina Kilgren |
| 制作公司制片 | Olle Eronn |
| 客户企划 | Karl Wikström |
| 客户经理 | Michaela Winckler |
| PR | Ida Persson |