Axel Malamud
Chief Strategy Officer at Gut
Buenos Aires, 阿根廷
标题Who?
广告公司
广告战役 Who?
广告主 Fox Networks Group Latin America
品牌 Fox premium
Posted11月 2018
行业领域 有线/卫星通讯服务
剧情简介 In 2014 Fox Premium launched its TV/Digital platform.We developed a new brand territory based on the FOMO trend, that was translated in a new tagline “All those things you shouldn’t miss”.Afterwards we set a simple goal: making a campaign that feels more like entertainment than adv. We came up with a short film, where the FP platform is key.“WHO?” tells the story of a Hitman, who´s victim is Norman Reedus. As the Hitman does not know him, it is through FP that he is able to watch all the seasons and get to know his victim to do the job.
媒体类别 Web Film
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制作公司
导演
制作公司制片
制作公司制片
广告公司制片
广告公司制片
广告经理
广告经理
广告经理
广告经理
广告经理
Strategist
Strategist
Strategist
客户企划

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