Steve Ratti

Steve Ratti

Chief Creative & Advising Officer at Ratti Report
Asbury Park, 美国

概要

Steve Ratti is an inductee to the Advertising Hall of Fame @NJAdClub and is Chief Creative Officer at Ratti Report, an Asbury Park & Manhattan based investigative news and insight resource delivering actionable new business intel and advise to advertising, digital & communications agencies nationwide.

The quick Ratti Report story: In 2010, Steve started sharing new business leads via Twitter. That turned into a blog that grew up to be Ratti Report. In total, Steve has reported on over 11,000+ stories and has advised some of the most respected ad agencies in the United States.

Steve began his career with J. Walter Thompson USA producing presentation reels for every new business pitch the company was involved in nationwide. In 1993, Steve began his 17-year run as a new business department head at agencies all over Manhattan including M&C Saatchi, Margeotes|Fertitta + Partners, Cheil Communications, Mezzina Brown and Romann Group. His total number of account wins tops 68 and include:

ABC News Magazines: Turning Point & DayOne
Admiral Nelson's Rum
American Movie Classics
Bear Stearns
Bentley Motors
British Airways: Canada
Coty: Exclamation!, Smiley & New product development
DirecTV
Dish Network
Eclipse: Non-burning cigarettes
Financial Times
Friendly's Ice Cream
GE/AARP Motor Club
Georgi Vodka's Malt Beverage
Grolsch Lager
Hasbro: Star Wars Toys & Corporate advertising
Hearst: Corporate advertising
InfoSeek
Kijafa Cherry Wines
Liebherr: Luxury home appliances
MediaOne, now Comcast:
Mount Airy Resort & Casino
On The Border Mexican Grill & Cantina
Partnership for a Drug-Free America
Premiere Cruise Lines: The Big Red Boat
Pseudo.com: 1st Steaming online TV network
Ranch *1 Restaurants
Rockstar Games: The Beatles
Rolls Royce Motor Cars
Romano’s Macaroni Grill
Standard & Poor's
Starter Sports Apparel
TV Guide
Technicolor
Travelex
Verizon FiOS
Windmill Hotdogs
Z100 FM Radio

Positions

Chief Creative Officer
Ratti Report
美国
January 2010 - Present (14年2个月)
Ratti Report is the leading investigative news and insight resource delivering actionable new business intel to advertising, digital & communications agencies across the United States
New Business Department Chief
New York, 美国
2004 - 2007 (3年)
ACCOUNTS & ASSIGNMENTS WON:
Romano’s Macaroni Grill
On The Border Mexican Grill & Cantina
Verizon's FiOS & DSL
DirecTV: Direct Marketing
Dish Network: Direct Marketing
GE/AARP Motor Club
The Future Channel

Managed the most expansive new business "Fortune 500" outreach program the agency has ever attempted which resulted with presentations to companies such as General Motors, CitiGroup, UnitedHealthGroup, Motorola, SprintNextel, Best Buy, McDonald's, Qwest, Circuit City, LG and Gateway.
Business Development Director: The Americas
美国
2000 - 2002 (2年)
ACCOUNTS WON:
British Airways, Canada
Roll Royce Motor Cars
Bentley Motors
Financial Times
Royal Bank of Scotland
Elbow Beach Hotel in Bermuda
Technicolor
Travelex

These accounts were won by utilizing the agency's global network of offices in London, Hong Kong, Sydney, Melbourne, Wellington, Singapore, Johannesburg, Fiji, Dubai and Los Angeles

Also expanded the agency's international trade relationships beyond the British Trade Consul to include The Consulate General of the Republic of Germany, The Swedish-American Chamber of Commerce, The Italian Trade Commission and The Consulate General of the People's Republic of China
Creative Library: Presentation Video Producer
New York, 美国
1985 - 1988 (3年)
Created presentation videos for every J. Walter Thompson USA new business pitch over a three year period.

Education

Bachelor of Arts Business Administration & Marketing

行业机构

New Jersey Ad Club

Advertising Hall of Fame
November 2017 - Present (6年4个月)

Advertising Club of New York

1999 - Present (25年2个月)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member
February 2022 - Present (2年1个月)
Judging Best use of Music in Film, Best Copywriting & Storytelling in Strategy, Best Awareness in Strategy and Best Brand Identity in Design

New Jersey Ad Club

Public Relations Volunteer
May 2018 - Present (5年10个月)

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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