Germán F González

Germán F González

Creative (Art) Director at Freelance
Dubai, 阿拉伯联合酋长国


Venezuelan Creative (Art) Director, based in Dubai. With several years of experience working in Advertising, Design, Innovation and creative areas.

As a result of over 20 years of experience working in the creative sphere as an Art Director and consultant for various studios, advertising agencies, and corporations while also serving as a university professor in the field of design. Currently based in Dubai, I have been able to hone my skills and become a visual storyteller, creating imaginative and inspirational artworks, and working closely with several clients and brands from different countries and multicultural backgrounds.

As an advertising professional, I am well aware of how to create concepts to reach the end consumer. My experience includes conceptualization, development, management and supervision of the different stages of several advertising campaigns, events and activations while maintaining direct contact with the working teams, suppliers and clients involved.

At the same time, I have developed a career as a university professor in the field of graphic design, gaining additional experience in how to convey ideas to fairly heterogeneous groups of people, thus growing as a visual communications professional.

Take a look at my work at

  • 英文 - Pro
  • 西班牙文 - Native


Creative (Art) Director
2020 - Present (3年 2个月)
- Concept and strategy for Events, Brand Activation, and Campaigns.
- Conceptual Creative and Art direction.
- Full projects development and execution.
- Team mentorship.

Agencies: C2 Comms - MCH Global - ASIA
Creative Lead
2016 - April 2020 (4年 3个月)
- Advertising campaigns, Events and Activations conceptualization.
- Art Direction development and implementation.
- Guidance to other team members.
- Projects briefing to team members and external agencies.
- Liaising and outsourcing suppliers (ie. audiovisual producers, photographers, printers, etc).
Senior PD
Pico International
2015 - 2016 (1年)
- Events, Activations and Campaigns conceptualization.
- Art direction and Creative direction.
- Overseeing full project development and implementation.
- Guidance to junior and senior team members such as 3d and 2d designers.
- Liaising and direction with different company departments and external suppliers.
Graphic Designer
2013 - 2015 (2年)
- Graphic design and visual concept development.
- Overseeing graphic development and implementation.
- Graphic sources organization.
- Work along the marketing manager to develop visual concepts.
- Presenting ideas and concepts to managers at different levels.
Brands International
2012 - 2013 (1年)
- Briefing analysis and creative conceptualization.
- Commissioning illustrators, videographers and other suppliers.
- Budget assignment for the different project needs.
- Leading and guidance to junior team members.
- Overseeing project development from concept to execution.
Senior Art Director
2005 - 2012 (7年)
- Managing a team of Art Directors, Graphic Designers and Photographers.
- Meeting with clients and account directors to set projects steps.
- Project presentation and pitches to get new projects and clients.

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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