标题 | Unbreakable Rainbow |
广告公司 | 180heartbeats + JvM |
广告战役 | Unbreakable Rainbow |
广告主 | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
品牌 | Ben & Jerry's |
首次发布日期 | 2018 / 6 |
行业领域 | 人权 |
剧情简介 | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues. Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
媒体类别 | Ambient |
执行创意总监 | Mikołaj Sadowski |
创意总监 | Martin Winther |
美术指导 | Pablo Dominguez Agregan |
文案 | Mateusz Gaca |
设计师 | Marek Kaleta |
客户总监 | Łukasz Deoniziak |
客户经理 | Patrycja Rozwadowska |
Account Management | Angelika Puczyńska |
Managing Director | Marcin Gaworski |
Managing Director | Magdalena Kozanowska |
Strategy/Planning | Jacek Karolak |
PR Director | Magdalena Łukasiuk |
摄影师 | Michał Murawski |
Digital Strategist | Adam Kręgielewski |
Event producer | Łukasz Deoniziak |
Community Manager | Michał Kaliściak |
PR manager | Aleksandra Bażyńska |