Jayannt Savant
Integrated Creative Leader at Consultant
Mumbai, 印度
Huawei 'Live Dual' as an idea platform did wonders for the product- G series handsets. The idea was hinged on the core product feature, which was its dual back cameras.

The campaign did wonders for the brand in Bangladesh. Later, this campaign idea, 'Live Dual' was adapted in South East Asian markets.

The print adaptation of the idea showcases real life examples of individuals who play a 'dual' role.

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