标题 | Block Wish |
广告公司 | Carat Finland Oy Ab |
广告战役 | Block Wish |
广告主 | S Group |
品牌 | Alepa |
首次发布日期 | 2018 |
行业领域 | 零售、分销及餐馆 |
剧情简介 | All neighbourhoods have their own unique mix of people and tastes. To better match their grocery needs, the Alepa store decided to give the power back to the community. With the help of a chatbot, customers could ask for their favorite products to be added to the shelves of their local store, straight from their mobile phones. Gradually the selection in each store evolved to meet local customers' needs. |
媒体类别 | 互动 |
长度 | |
Advertising Agency | TBWA\ Helsinki |
Agency Network | Dentsu International Limited. |
Production Company | Works |
Advertiser | HOK-Elanto |
Interactive Agency | Accenture |
Animation Company | Boutique |
Advertising Agency | Wörks |
Production Company (additional) | Zeeland |
Head of Marketing Strategy | Janne Lehtinen |
Marketing Planner | Annikki Rosander |
Marketing Strategist | Krista Pihlhjerta |
Design Principle | Teemu Äijälä |
Technical Architect | Jussi Lehtiniemi |
AI/ML Development | Pinja Kuosmanen |
Head of Design | Toma Linberg |
Technical Architect | Arttu Laaksonen |
Designer | Samu Teittinen |
Director, Communications and Marketing | Tuomas Ahola |
美术指导 | Jaakko Veijola |
Creative | Minna Kommeri |
Creative | Paul Nyman |
Creative | Tuukka Sinisalo |
CEO | Misha Lagerstedt |
Media Innovations Director | Juha Halmesvaara |
客户经理 | Kaisa Rissanen |
Account Director | Kirsi Riipinen |