​Ross Mawdsley
Head of Design at BBH
London, 英国
标题Samsung Doorways
广告公司
广告战役 Doorways
广告主 Samsung
品牌 Samsung
首次发布日期
行业领域 家用电器和视听产品
哲学 Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the
virtual Family Guy house, players can walk and look around as they would in real life. Their
phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent
Home devices. The player will then receive a series of tasks in a story narrative featuring
Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better.
媒体类别 事件
首席创意官
Chief Marketing Officer (CMO)
创意总监
Interactive Design
UX Designer
Strategy Director
Managing Partner
Managing Partner
Head of Entertainment
Business Leader
客户总监
客户主管
制片
制片
Assistant Producer
Digital Production Company

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