|哲学|| Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the|
virtual Family Guy house, players can walk and look around as they would in real life. Their
phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent
Home devices. The player will then receive a series of tasks in a story narrative featuring
Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better.
|Chief Marketing Officer (CMO)||Adam Arnold|
|Interactive Design||Niek Van Wingerden|
|UX Designer||Amy Andrews|
|Strategy Director||Lilli English|
|Managing Partner||Carly Avener|
|Managing Partner||Joanne Liu|
|Head of Entertainment||William Swann|
|Business Leader||Claudia Wallace|
|Assistant Producer||Shail Mehta|
|Digital Production Company||MediaMonks|
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