Samsung - "Samsung Doorways"

BBH

BBH London, 英国

7071

标题	Samsung Doorways
广告公司	BBH
广告战役	Doorways
广告主	Samsung
品牌	Samsung
首次发布日期	2018 / 8
行业领域	家用电器和视听产品
哲学	Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the virtual Family Guy house, players can walk and look around as they would in real life. Their phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent Home devices. The player will then receive a series of tasks in a story narrative featuring Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better.
媒体类别	事件
首席创意官	Ian Heartfield
Chief Marketing Officer (CMO)	Adam Arnold
创意总监	Ross Mawdsley
Interactive Design	Niek Van Wingerden
UX Designer	Amy Andrews
Strategy Director	Lilli English
Managing Partner	Carly Avener
Managing Partner	Joanne Liu
Head of Entertainment	William Swann
Business Leader	Claudia Wallace
客户总监	Natalie Barry
客户主管	Kate Sotheran
制片	Susan Liu
制片	Melissa Thompson
Assistant Producer	Shail Mehta
Digital Production Company	Media.Monks