标题 | We Don't Always March Straight |
标题 (原始语言) | We Don't Always March Straight 1 |
Brief | When Sweden hosted EuroPride, the Swedish Armed Forces wanted to make a statement that could echo across Europe. |
广告公司 | Volt |
广告战役 | We Don't Always March Straight |
广告主 | Försvarsmakten (The Swedish Armed Forces) |
品牌 | Swedish Armed Forces |
首次发布日期 | 2018 / 8 |
行业领域 | 政府、军队及警察招募 |
广告口号 | We don't always march straight. But no matter where or when we march, we always stand up for your right to live the way you want with whoever you want. Read more about how we work to protect freedom and the right to choose the way we live at forsvarsmakten.se |
剧情简介 | This year’s Pride Festival was a bit special since Sweden also was the host of EuroPride. Together with an image portraying two soldiers in rainbow camouflage and the copy above Forsvarsmakten (The Swedish Armed Forces) wanted to make a statement suitable for the occasion that could echo across Europe. |
媒体类别 | 平面 |
更多信息 | http://www.forsvarsmakten.se/ |
美术指导 | Johanna Johanssons |
美术指导 | Jörgen Berglund |
文案 | Christian Heinig |
文案 | Daniel Jakobsson |
项目经理 | Malin Almqvist |
制作经理 | Sofia Heinig |
Planning Team | Cornelia Wangel |
Final Art Work | Asa Stjårnquist |
客户总监 | Henrik Stampe |
摄影师 | Martin Lidell |