| 标题 | We Go All the Way |
| Brief | As the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way. |
| 广告公司 | Volt |
| 广告战役 | We Go All the Way |
| 广告主 | Försvarsmakten (The Swedish Armed Forces) |
| 品牌 | Swedish Armed Forces |
| Posted | 11月 2017 |
| 行业领域 | 政府、军队及警察招募 |
| 剧情简介 | As the debate raged in the U.S. over transgender people serving in the military following President Trumps proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights. For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way. |
| 媒体类别 | 平面 |
| 文案 | Petter Nylind |
| 文案 | Daniel Jakobsson |
| 美术指导 | Jörgen Berglund |
| 美术指导 | Johanna Johanssons |
| 摄影师 | Henrik Bonnevier |
| 客户总监 | Malin Almqvist |
| 制作经理 | Camilla Ryttare |
| 客户企划 | Cornelia Wangel |
| Strategist | Henrik Stampe |
| PR Strategist | Martina Larsson |