Sam Haynes
Copywriter at Grey London
London, 英国
标题 The Best Gillette Razors and Shavers for the Best Men
广告公司
广告战役 Best Men
广告主 Procter & Gamble
品牌 Gillette
首次发布日期 2018 / 8
行业领域 剃须刀,刀片
哲学 With over 100 years at the forefront of shaving and an iconic slogan that is synonymous with the brand’s heritage, Gillette tasked Grey London with creating a new campaign that revitalises the “Best a Man Can Get” tag line while questioning what ‘best’ means to the modern-day man. The campaign celebrates modern male virtues - self-expression, internal and external well-being, comradery, and dependability. “Best Men” aims to reflect Gillette’s relevance to the modern man and demonstrates how Gillette understands what being the ‘best’ means for men in 2018, and how it has evolved since they launched the iconic campaign in 1989. The “Best Men” campaign, which launches on August 17, comprises a TV commercial as well as out of home, print and social media activity in the UK.
媒体类别 电视
长度
Assistant Brand Manager
Agency Production
Group Business Director
Account Management
Creative Team
Creative Team
Planning Director
Business Director
Production Company
Director
Producer
Editor
摄影指导
Post Producer
音频后期制作
Music Supervision
Composer
Grading

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