Leonardo Arcoverde
VP Creative Director at McCann Health NY
New York, 美国
标题LOL
广告公司
广告战役 Think Twice Before You Type
广告主 The Cybersmile Foundation
品牌 The Cybersmile Foundation
首次发布日期 2021 / 2
行业领域 慈善机构、基金、志愿者
广告口号 LOL you're killing me
剧情简介 The global ‘Think Twice Before You Type’ initiative is being launched to coincide with Safer Internet Day, and it encourages people to be mindful of how their comments can be interpreted or misinterpreted without the added benefit of visual or audible indicators as to how that person is really feeling. When you’re talking with someone online, whether it’s on social media or through texts, you’re missing important context on how those comments are received. Facial cues, tone of voice, none of that can be captured in a typed response, so it’s easy to be unaware of how someone is really feeling in a conversation.
媒体类别 平面

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